In a previous article I argued that entry price matters to investors. Even the best quality dividend growth stocks like Coca Cola (KO) or Wal-Mart (WMT) are not worth owning at any price. In fact, investors who purchased these stocks in the early 2000’s, saw lackluster returns for over a decade. While earnings and dividends were growing at a fast pace throughout that period, it took almost a decade before the low initial yields became noticeable and before the valuations appeared attractive again. In fact, despite the rise in earnings over the past decade, stock prices for these two companies didn’t have much to show for it.