Has it gone too far? Difficult to say but what is clear is that it seems absolutely impossible to not hear about Apple. It might be worse for me since I work in the investment field. Open a tv, a magazine, a newspaper, or start discussing with friends or neighbours and the tech giant is bound to come up over and over.
Of course, like millions of others, you might be reading this on your iPod, iPhone, iPad or on a Macbook. Which of your friends does not own at least one Apple device? Maybe an even better question would be: “How many former Apple users do you know? Users that tried it and then decided to move to competing products?“. It’s VERY rare.