Any respectful investor will tell you that you need a solid investment process if you want to be successful in the stock market. I’m definitely part of this category. I strongly believe in fundamental analysis to find the best stocks for my portfolio. I’ve created my own dividend stock analysis template and follow my investing rules religiously. But there are far more than simply ratios and financial data required to analyze a stock. The numbers will tell you a story, but there is a lot more to discover when you read between the lines.