Gregg S. Fisher noted in a 2009 Forbes article that the assumption that investors are rational agents is bunk. He went on to say “We are not rational. We’re human. Even the most brilliant investor can be swayed by emotions into making irrational decisions that result in financial loss.” Logic has very little to do with short-term movements in stock prices. Knowing this, there are some things that long-term buy-and-hold investors can do to profit from these irrational moves in the market, such as following a disciplined approach of acquiring stocks that routinely increase their dividends.